She’s what all the retweeting is about.

Most people who use the Internet to find fame get their notoriety the wrong way—we’re looking at you Star Wars, Numa Numa and N64 Kids. But few actually turn the world wide web into a full-time job. Internet celebrity and self-confessed “lifecaster” iJustine took her love of everything gadgets, strapped a webcam to her head, and literally and voluntarily Truman Show-ed her life. The result, catalyzed by a viral video in 2007 about her 300-page iPhone bill, is that she now has a legion of Twitter followers and Facebook pokers who witness her love of everything new and nerdy, especially anything produced according to the gospel of Steve Jobs. (Don’t even get her started on the iPad.) Add to that her model good looks, and you can understand why she’s all th@.