Irina Shayk Just Freed the Nipple in a New Ad Campaign

We’re here for it.

Irina ShaykΒ  knows just how to get our attention.

The Russian beauty and former Maxim cover girl bared (almost) all for a new ad campaign for Givenchy Jeans. The sultry shoot, shot in a tasteful black and white, features Shayk stripping down with male model Chris Moore and donning some stylish Givenchy denim.

Shayk shared photos and an introductory video video from the new campaign on her Instagram account Wednesday β€” and if you look closely at the first photo, you might see a little surprise:

#Ggirls do it better!!πŸ˜‚πŸ˜‰ #givenchyjeans #gang #family @riccardotisci17

A photo posted by irinashayk (@irinashayk) on

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We could do with more Irina and less of male model Moore in this campaign, but the brunette beauty looks just as gorgeous as always, and we applaud her for taking on Instagram’s fascist nipple policiesΒ β€” even if it doesn’t end up selling any jeans.

h/t High Snobiety