By now, you've surely heard the buzz about Pepsi' new super "woke" ad featuring Kendall Jenner. Watch it above.
Yeah—no one's buying it. And that's because aside from setting the commercial at an oddly generic protest scene, people generally don't associate multi-billion dollar corporations with social awareness—especially when said corporations are trying to use images of social activism and a Kardashian to sell soda.
The ad runs as follows: Kendall Jenner is in the middle of a photo shoot, notices an ethnically diverse mix of people marching in the street with signs, and abruptly decides to join them.
She strips off her blonde wig and makeup, leaves her photog hanging, and grabs a Pepsi for a crowd control officer. Everyone cheers because the blue can brings the world together... or something.
Lefty libs and staunch conservatives alike have lambasted the ad. Piers Morgan went so far as to call the commercial "stupefyingly diabolical." We don't know about that, but some other celebrity tweets seem to echo the internet's sentiment pretty accurately.
Of course, not everyone's immediate response was one of disgust. Some had genuinely funny takes on the tone-deaf ad.
All levity aside, we really hope Pepsi has parted ways with whichever short-sighted advertising firm came up with this shit.