Kendall Jenner Somehow Offended the Right, Left and In-Between With This Terrible ‘Protest’ Pepsi Ad

Pepsi pulled the ad, but you can still watch it here.

Brandon Friederich

Apr 5, 2017

Kendall Jenner Pepsi Promo — Image: Pepsi Global/YouTube

https://www.youtube.com/watch?v=dA5Yq1DLSmQ

By now, you’ve surely heard the buzz about Pepsi’ new super “woke” ad featuring Kendall Jenner. Watch it above.

https://twitter.com/RonanFarrow/status/849407386502778884

Yeah—no one’s buying it. And that’s because aside from setting the commercial at an oddly generic protest scene, people generally don’t associate multi-billion dollar corporations with social awareness—especially when said corporations are trying to use images of social activism and a Kardashian to sell soda.

The ad runs as follows: Kendall Jenner is in the middle of a photo shoot, notices an ethnically diverse mix of people marching in the street with signs, and abruptly decides to join them.

She strips off her blonde wig and makeup, leaves her photog hanging, and grabs a Pepsi for a crowd control officer. Everyone cheers because the blue can brings the world together… or something.

Lefty libs and staunch conservatives alike have lambasted the ad. Piers Morgan went so far as to call the commercial “stupefyingly diabolical.” We don’t know about that, but some other celebrity tweets seem to echo the internet’s sentiment pretty accurately.

S/O to @KendallJenner and her smudged lipstick for ending police brutality! A true blessing.

— LAS VIDAS NEGRAS IMPORTAN (@JosieVF) April 5, 2017

https://twitter.com/stzrdom/status/849584130933260289

If this #Pepsi ad is the choice of a new generation, Im gonna need that generation to turn in its badge.

— Margaret Cho (@margaretcho) April 5, 2017

The new @pepsi ad with @KendallJenner is stupefyingly diabolical.
Absurd, PC-crazed, virtue-signalling, snowflake claptrap. pic.twitter.com/SA9RRanGNo

— Piers Morgan (@piersmorgan) April 4, 2017

Of course, not everyone’s immediate response was one of disgust. Some had genuinely funny takes on the tone-deaf ad.

"But you said you wanted social media to talk about Pepsi." – Advertising guy to Pepsi executive before agency is fired.

— Jim Gaffigan (@JimGaffigan) April 5, 2017

https://twitter.com/seankent/status/849449954816950274

I could spend the rest of my life trying and not even come close to making something as funny as this Pepsi ad. https://t.co/C5qG1trHKg

— Judd Apatow 🇺🇦 (@JuddApatow) April 5, 2017

All levity aside, we really hope Pepsi has parted ways with whichever short-sighted advertising firm came up with this shit.