Keeping up with the Kardashians is increasingly looking like an Olympic sport.
In the span of just three days, 36-year-old reality-tv queen Kim Kardashian released a sizzling photo shoot, defended herself from "blackface" allegations, and then released her own personalized fidget spinner.
And you thought your week was busy...
On Monday, Kim debuted a campaign for her upcoming KKW makeup line. That stands for "Kim Kardashian West," for those who couldn't connect the dots.
A topless photo shoot is par for the course from any member of the Kardashian clan. But so is a bit of controversy.
On the same day, Kim K addressed allegations that one photo from the campaign, in which she appears visibly darker, was an attempt at "blackface," or when a non-black person wears makeup to imitate being black.
"I would obviously never want to offend anyone," she told The New York Times.
"I used an amazing photographer and a team of people. I was really tan when we shot the images, and it might be that the contrast was off. But I showed the image to many people, to many in the business. No one brought that to our attention. No one mentioned it."
"Of course, I have the utmost respect for why people might feel the way they did," she concluded.
It was a tactful response, which proves she may be reaping some of the cognitive and emotional benefits of her own fidget spinner.
That previous Saturday, Kardashian announced the release of her personalized fidget spinner. You know, those hand-held "stress relievers" developed for children with mental health and concentration issues but popularized by anxious millennials regardless...
Hers, naturally, took on the form of a golden dollar sign with a cursive "daddy" engraved in the center. It was a masterclass in marketing to millennials, and we expect them to be a hit on her online store, Kimoji.com.
Only Kim Kardashian could make three days feel like a year. Props.