Or maybe it's just a misunderstanding and their boobies were never in jeopardy.
For a little while Monday night, it appeared as though the internet was about to lose an admired innovator when @KUBoobs—masterminds of a Twitter “Booobment” that sold breast cancer charity bracelets by trading on its followers’ love of both the Kansas Jayhawks and outsized jugs—passed along troubling news:
The tweet was a gut punch, like a beloved TV show getting canceled by network fat cats. But just as all appeared hopeless, Kansas associate athletic director Jim Marchiony addressed the issue (!) and assured everyone that KUBoobs wasn’t going anywhere (!!):