After sparking family friction earlier this year for collaborating with Puma (Kanye is a fierce Adidas loyalist), Kylie and Puma just dropped their second campaign.
In brash, skin-baring ads, they opted for an ‘80s hip-hop vibe, with Kylie donning the brand's signature suede kicks. Their second collaboration features athleisure staples, like sweatpants, jackets, sports bras, and socks.
Puma has yet to officially say if Kylie is designing any proprietary sneakers, but we wouldn't put it past her.
These sexy ads come just months after Kylie and Puma had reported success on their first go around. Perhaps that’s because they debuted just weeks after Kanye very publicly promised no Kardashian would ever sign with an athletics giant other than Adidas.
For his part, Kanye downplayed any tension after Kylie closed the deal. He told TMZ, "She had already signed and I was mad for a little bit. I’m really happy for her though."
That's right. Eat your words, Kanye.