Kylie Jenner Is Totally OK With Using Sex To Sell Her New Lipstick

It’s the Kardashian family way.

Kylie Jenner is building a cosmetics empire, and her upcoming lipstick shade, Majesty, has two surprise endorsers.

The social media siren posted some sultry promotional shots to Instagram in a nearly see-through tank top.

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The racy photo, which is sure to instantly promote awareness of Kylie Cosmetics, is captioned with a bold provocation: “Are you guys ready for MAJESTY? 6/16”

This is hardly the first time KJ has posted racy photos. 

She similarly lit up the Internet during Coachella, when she revealed older sister Kendall’s nipple piercing on Snapchat. So it’s no surprise that her new ad is pretty much the next breast thing.

Kylie is not the first Kardashian to #FreeTheNipple on social media, and she sure as hell won’t be the last.

h/t Unilad