After teasing her long-awaited Puma campaign on Snapchat, Kylie Jenner finally unleashed the first image from her collaboration with the sneaker and athletic apparel brand.
"Excited to reveal my campaign for the Puma Fierce, a lightweight trainer with zero excuses, available starting 4/1 on PUMA.com, PUMA retail stores and select retailers worldwide," Kylie wrote. Puma followed Jenner's lead by releasing another photo from the shoot, which was part of an endorsement deal that famously infuriated her brother-in-law Kanye West.
The sneaker is just Puma's latest attempt at capturing more of the women's market after pulling Rihanna on board. And we can't say we hate seeing curvy Kylie rocking a sports bra and leggings, no matter what brand it is.
We see you Puma—and we like what you're up to.