For years, the genre of tastefully erotic photos of supermodels has had an unlikely patron: a Milan-based tire manufacturer. But Pirelli’s beloved annual calendar has never been available to the general public. In commemoration of the project’s 50th anniversary, images that were once reserved only for VIPs can now be enjoyed by anyone with good taste and a coffee table.
This month our friends at Taschen are releasing the complete archive, Pirelli—The Calendar: 50 Years and More. They’re all here: Gisele, Cindy, Milla, Heidi, Alessandra, Kate, and many others. Also included: hundreds of unpublished behind-the-scenes shots by legendary photographers like Richard Avedon, Helmut Newton, Herb Ritts, Patrick Demarchelier, and Mario Testino—with nary a tire in sight.
Photos by All photographs © The Pirelli Calendar, courtesy of TASCHEN.