Blake Lively Rocks Red-Hot Bikini For Betty Buzz Campaign

The “Gossip Girl” star is heating up Instagram with these pinup-style pics.


Blake Lively is making her 41.3 million Instagram followers positively thirsty by hyping her new beverage brand.

The Gossip Girl actress sipped her Betty Buzz sparkling beverages while wearing a scorching red bikini in a series of smoldering pinup-style ads for the non-alcoholic mixer.

The Town star dropped a thirst trap for each of the three Betty Buzz flavors. “Grapefruit @bettybuzz 💗 a real crowd pleaser,” she captioned one trio of images, sporting a translucent red visor to match the drink’s hue.

Lively wore green and yellow visors in ads for Lemon Lime and Meyer Lemon flavors, respectively, along with bright red lipstick and a matching manicure, several gold rings by Brent Neale, and fruit-shaped stud earrings, as the New York Post points out.

“Hotty mommyyyyyy” Gigi Hadid commented on the Meyer Lemon drink-promoting post. It’s Always Sunny in Philadelphia star Kaitlin Olson simply dropped a “drool” emoji in the comments under the Grapefruit beverage ad.

While Betty Buzz is a non-alcoholic, it’s a sister brand to Lively’s Betty Booze, a line of sparkling cocktails that pairs tequila with lime, shiso plants and smoked lemeonade, and bourbon with flavors of apple, ginger and cherry.

Since Lively doesn’t drink alcohol, her Betty Booze brand was criticized as a cash grab at launch in mid-2023. The characterization clearly didn’t damage her entrepreneurial spirit.

Betty Booze and Betty Buzz are just the latest businesses in the portfolio of brands owned by either Lively or her husband, actor Ryan Reynolds. The Deadpool star most recently joined a group of celebrity investors who purchased a 24 percent stake in the Renault-owned Alpine F1 team for $218 million.

In 2018, Reynolds purchased a minority stake in Aviation Gin before Diageo bought the liquor brand in 2020 for $610 million. Reynolds also holds ownership stakes in Welsh soccer team Wrexham A.F.C. and wireless provider Mint Mobile.