Inside Maxim Big Game Weekend 2022

Heidi Klum, Jeremy Renner, Dak Prescott and Ashley Greene were among the celebs, athletes, models and VIPs who attended the best parties of Super Bowl weekend.

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Maxim hosted the hottest parties of Big Game Weekend 2022 before the Rams bested the Bengals at Super Bowl LVI—and we’ve got an exclusive look inside both events.

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MaximBet at the Market and Maxim Electric Nights took place Feb. 11-12 at City Market Pavilion in downtown L.A. Both events were powered by DIRECTV, produced by unKommon Events and featured high-octane performances from some of the biggest names in music. 

The Chainsmokers, Lil Baby and Gunna performed Friday night, while surprise Super Bowl LVI Halftime Show performer 50 Cent hosted Saturday’s sets by Tiësto, Plastik Funk, DJ Vice and Loud Luxury.

Guests included former Maxim cover star Heidi Klum, Jeremy Renner, Dwight Howard, Dak Prescott, Jon Jones, Ashley Greene, Porsha Williams, Chuck Liddell, Jerome Bettis, Chord Overstreet, Elle Smith, Scott Evans and scores of pro athletes, models, actors, influencers and sports fans.

DIRECTV surprised partygoers with interactive moments throughout the venue and unveiled the DIRECTV Backstage Lounge, an exclusive space for 300-plus VIP guests, with catering by elite eatery Cipriani. 

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Guests enjoyed tasty specialty cocktails made with Jose Cuervo Tradicional Cristalino tequila, played 1980s-era video games in a custom-built Neon Arcade and sampled chilled Cuervo shots delivered by two artisanal ice luges.

MaximBet hosted an awesome interactive lounge featuring an NFL-themed drone show, an electrified stilt-walker and a digital “spin ‘n win” casino game that awarded partygoers with prizes including Big Game tickets, cash and electronics throughout the evening.

“The blending of sports and entertainment was on full display at the MaximBet Music at the Market and Maxim Electric Nights parties as fans were surrounded by celebrities and athletes while being entertained by some of the greatest musical performers in the world,” said MaximBet CEO Daniel Graetzer.

“Everyone wants to be closer to the action, to receive that rockstar treatment, and these events definitely delivered that each night. Plus, 10 lucky fans went home winners of rare NFTs that allow them to do it again and again for the rest of their lives. We couldn’t be more proud of the way this set up our sportsbook for success as we rollout across the country this year.”

BMW supplied a range of luxury vehicles for VIP usage and the all-new BMW iX was on display at both events, showcasing the only iX currently available in the U.S.

SimWin Sports provided vintage arcade games and officially launched the SimWin Fantasy Sports League featuring Marshall Faulk, Mike Singletary, Jen Welters, Tracy McGrady and Simwin founder David Ortiz presented by NBA producer Frenchy.

Check out all the hottest Maxim Big Game Weekend photo and video highlights above!