Even if you like his movies (how awesome was he in Pineapple Express?), it's OK to hate James Franco. Besides being devilishly handsome, the actor/director/screenwriter/ producer/teacher/author brings new meaning to the term multi-hyphenate. Well, now he's gonna get what's coming to him in the form of a Comedy Central Roast. There's plenty to goof on him about, from his disastrous turn as Oscars host to his sleepy time while enrolled in grad school at Columbia. The roastmaster and roasters have yet to be announced, but we've got our fingers crossed that vets Jeff Ross andBob Saget will be involved. Check out this artsy promo, then tune into the show, airing on Labor Day (September 2) on Comedy Central.