Relive the ’70s with Jose Cuervo’s New Special Edition ‘The Rolling Stones Tour Pick’ Bottles

Tequila is key to partying like a rock star.

As if we didn’t already love tequila enough, Jose Cuervo has graced us with some new collectible bottles to squeeze into our liquor cabinets.

This limited edition agave goodness (one of Especial and the other Reserva de la Familia), were both created to honor the the 1972 ‘Tequila Sunrise Tour’ that brought The Rolling Stones across the States. Just like any good rock tour, this riveting rock ‘n’ roll moment consisted of crazy concerts, pumped up parties, and tons and tons of good ‘ol tequila. Following the Stones’ first taste of a Cuervo Tequila Sunrise cocktail, the band immediately associated the drink to their North American journey and brought it along for the ride. 


In honor of this legendary tour (and the tantalizing taste of Jose Cuervo tequila), Jose Cuervo’s bottlings of The Rolling Stones Tour Pick will be sure to bring you flashing back to the ’70s with every sip. The Special Edition Rolling Stones Jose Cuervo Especial® and Collectors Edition Reserva de la Familia® bottles are priced at $16.99 and $149.99, respectively and sold in liquor stores nationwide starting September and November, respectively. Get a taste of the tour now.