YouTube and Vine star Logan Paul has made his name posting videos of stunts and wild antics with his bros online. His most recent, titled "We found a dead body in the Japanese Suicide Forest…" has ignited outrage far beyond sections of the population that sadly follow YouTube celebrities.
In the now-deleted video, the 22-year-old social media star and his posse of fellow vloggers visited the Aokigahara forrest nearby Mt. Fuji in Japan, which is known as a common destination for suicide. There, they encountered the body of a man who had recently hung himself from a trea, and Paul proceeded to film his reaction and the body in order to "promote suicide awareness."
"Suicide is not a joke," Paul said in the video, before he and his friends approached the body and laughed. "Depression and mental illness are not a joke. We came here with an intent to focus on the ‘haunted’ aspect of the forest. This obviously just became very real, and obviously a lotta people are going through a lotta shit in their lives."
Celebrities, some on YouTube and others with actual talent, promptly condemned the video, causing Paul to delete the video and offer two apologies—one on Twitter and the other a teary-eyed video confessional.
Model and a prominent Internet personality in her own right Chrissy Teigen was perhaps the only to express a modicum of sympathy.
"I have made a severe and continuous lapse in my judgment and I don't expect to be forgiven. I am simply here to apologize," Paul said in his video apology. "I should have never posted the video."