Watch This Dude Drop a $42,000 Bottle of Champagne at an Ibiza Nightclub

This is hard to watch.

Ibiza is where moneyed douchebags from Europe—and beyond—flock to spend more than $40,000 on a single bottle of champagne.

If that makes your blood boil, video of one of those a-holes dropping and then spilling his £30,000 ($42,440) bottle of Jeroboam will provide the ultimate schadenfreude. But you still gotta cringe.

Club goers captured this brash young financier-type on video as he uncorked his absurdly high-priced bubbly. They also catch the cork pop taking him by surprise, causing him to drop the bottle and then spill its $40,000 contents on the floor.

Watch as the rogue champagne bottle douses the chump in the face, low-buttoned white shirt, ripped jeans and gold watch, adding insult to the cruelest of injuries. 

Thankfully, it appears that the bottle did not shatter. Some trusty bro swooped in to pick it up and cover its top before the rest geysered out.

And the dude seemed oddly unbothered by how dumb he looked. This is a scenario when “playing it cool” does not work.

$42,440 is not as much as Mark Cuban dropping $110,000 on a single “Ace of Spades” Midas bottle, but that’s still a lot of money down the tubes.