Dwayne ‘The Rock’ Johnson Is Launching His Own Brand of Tequila

Drink it on the rocks.

This is one of those things that maybe never occurred to you, then you think about it and it makes total sense. Looks like Dwayne “The Rock” Johnson is about launch his own brand of tequila, reports TMZ.

In the following Instagram post made in August 2017, The Rock hinted broadly at what he might have been up to.

Evolution of the bull. Blood, sweat & years. After 3 sessions and 22hrs of tattooing with world renowned @NikkoHurtado, the story's almost done.. Every detail is a reflection of my own personal history. From the cracks and heavy damage in the bone representing life's hard lessons I've learned over the years. Just like scars and wrinkles – I'm so grateful to have 'em because they're earned. To the horns, not pointing up or out to the side, but pointing straight ahead representing relentless energy and forward progress. The core and anchor of this image is in the eye. Look closely and you'll find the life, energy, power and you'll feel the MANA (spirit). The eye tells the story of a disruptive positive energy always ready to dent the universe. Depending on the light and angle, sometimes the energy's subtle and sometimes it's glaring. But it's always alive and ready to disrupt the universe and love and protect my family and all things I love with intense passion and gratitude. Cheers to living, learning, evolving and growing. And to the positive disrupters ready to dent the universe. #EvolutionOfTheBull #TheDisrupter #TheMana #NowLetsBreakOutTheTequila

A post shared by therock (@therock) on Aug 11, 2017 at 8:26am PDT

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Now TMZ reports that Johnson’s “company filed docs … to lock down the name “Mana” and slap it on tequila bottles.” This is a celebrity trend: Matthew McConaughey has teamed with Wild Turkey to launch a line of small-batch bourbon, and not too long ago George Clooney sold his top-shelf tequila to Diageo for a cool $1 billion.

Liquor.com runs down a few more. They include Dan Aykroyd’s Crystal Head Vodka, Justin Timberlake’s 901 Silver Tequila, and Yodeling Walmart Kid‘s Hank Williams Backseat Bourbon. Okay, the last one isn’t real. 

Mana, by the way, is a Polynesian word for “spirit,” and Johnson referenced it in his post caption above. It’s easy to believe a celeb as sincere as The Rock often seems (come on, that’s why you like him, he seems like a straight-up kind of guy) isn’t playing around here. This means something.

It meant $1 billion to George Clooney. It’s sae to say one of the top-grossing stars in the world paid attention to that as well.

h/t TMZ