GM Is Bringing Back the Hummer as an Electric Pickup Truck, According to Report
The Hummer EV will be unveiled in a Super Bowl commercial starring LeBron James.
New information all but confirms the head-scratching rumor that GM is plotting to bring the Hummer back as an EV.
Nearly a decade after it was discontinued, The Wall Street Journal reports that an all-electric pickup version of the military-bred 4×4 will debut in 2022. A source speaking to CNN Business confirmed we’ll get to see it in a flashy Super Bowl commercial starring LeBron James. A small number will be sold in limited quantities under the GMC badge.
This is a surprising direction for the Hummer, a brand that produced vehicles as famous for brawn as they were for being gas guzzlers. No other details are available, but Reuters previously speculated that the rebooted ride would be based on GM’s new “BT1” EV platform, which is getting funding as a part of the automaker’s $7.7 billion investment in U.S. plants.
We’ve seen an all-electric Hummer before. In 2017, Kreisel Electric custom-built one for none other than Arnold Schwarzenegger, one of the hulking utes’ most famous longtime fans. There are also a handful of other aftermarket brands including Miami’s Hummer1 and Birmingham, Michigan’s Mil-Spec Automotive that will restomod the original H1.
We’ll see how GM’s take on an electrified Hummer stacks up when Super Bowl LIV airs on February 2.