This New Electric Pickup Aims to Take On the Tesla Cybertruck

The Lordstown Endurance pickup will “meet or exceed the performance of most full-size pickups on the market.”

2021 Lordstown Endurance Electric Pickup Promo
Lordstown Motors Corporation

Ohio-based automaker Lordstown Motors aims to beat the futuristic Tesla Cybertruck to market with a very traditional-looking, four-cab electric pickup. 

The Lordstown Endurance promises to “meet or exceed the performance of most full-size pickups on the market.” It aims to achieve this using a four-wheel drive hub-motor system, according to Robb Report. Other specs have yet to be announced, but these selling points are listed on its website:

Lordstown Motors Corporation
  • All-electric range up to 260 miles per charge
  • Tighter turning radius
  • Greater traction
  • Fewest moving parts
  • Extended brake life due to re-gen braking
  • No oil changes
  • No emissions
  • Extra-large frunk storage
  • Telematics
  • High output accessory/tool power
  • Lowest total cost of ownership
  • Fleet proven technology

Lordstown says that the first deliveries are scheduled to be made in late 2020 months before Elon Musk’s megahyped, Blade Runner-inspired competitor arrives. The Endurance starts at $52,000, which is more than the base model and mid-range Tesla Cybertrucks. If you want to be the owner of the world’s first electric pickup, Lordstown is currently taking $1,000 deposits