Polestar, Volvo Car Group’s performance road car brand, is becoming a new separately branded electric high-performance car company, one that will launch with an high-performance hybrid-electric coupe dubbed the Polestar 1.
Polestar’s first production car, the Polestar 1, is a 600-horsepower, two-door, four-seat hybrid coupe that Volvo says will be able to drive 93 miles on electric power alone when it arrive in mid-2019.
Later that year, Volvo promises a smaller model called Polestar 2, which will be Volvo's first all-electric car. The company says that four more EVs will follow by 2021.
Although Polestar is a stand-along brand, about half of the technology under the skin of the Polestar 1 is based on Volvo’s in-house developed SPA modular vehicle architecture. The rest is exclusive new technology created by Polestar engineers working within Volvo’s research and development department.
Currently, Polestar has been a performance sub-brand for conventional gas-powered Volvos like the S60 and V60 Polestar. They are 367hp performance road cars with more than 250 improvements beyond the standard Volvo models.
While we wait for the Polestar 1's arrival in showrooms, maybe Volvo's lawyers can take a look at whether their trademark on the name extends to television dance competition shows, because "Polestar" would make an excellent name for a show searching for the best stripper.