The ‘Pawnagraphic’ New Logo of the World Chess Championships Is Freaking Everyone Out

Who knew tantric sex and chess went so well together?

Sexy Chess Promo
Photo: Getty Images

Playing a board game isn’t exactly what you’d call a “sexy” activity

The World Chess Championships is evidently trying to change that perception with a wild new logo that looks suspiciously—or exactly—like a tantric sex position. 

The WCC calls the logo “controversial and trendy, just like the host city [of London].” Hmmmm…whatever you say, guys.

It certainly caught everyone off guard. Just watch Fox anchors Dan Evans and Kelly Chapman lose their shit during the lewd logo’s dramatic unveiling: 

Others had similarly hilarious reactions: 

https://twitter.com/why_balloo/status/943257687487258624

Hell, those enterprising bastards at the WCC are even trying to cash in on the sudden uptick in fame by selling prints with the “famous world chess championship logo” for a whopping $54. 

Ridiculous as it is, credit where credit is due. Seriously, when was the last time you thought about the World Chess Championships?

Who knows what kind of Kama Sutra-inspired craziness we’ll see when the competition kicks off on March 10, 2018. 

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