Everlast is synonymous with boxing and G-SHOCK is synonymous with rugged timepieces that are fit to wear in the gym. So it was just a matter of time before they joined forces for a collab the G-SHOCK x Everlast GBA800EL-4A.
This new G-SHOCK bears the iconic Everlast logo on the face and strap and comes in a matte red colorway identical to Everlast's classic boxing gloves. In a typically clever G-SHOCK touch, activating the LED backlight reveals the slogan, "Choice of Champions" on the watch's screen.
The Everlast G-SHOCK comes with all the features athletes have come to expect from the brand, like the following:
- 200M water resistance and shock resistance
- Dual Time
- Auto Super Illuminator LED light
- Step Counter
- Stopwatch and countdown timer
- 5 daily alarms
- 12/24 Hr. Time Formats
It's also Bluetooth-ready and can sync up with Casio's smartphone app to ensure consistently precise timekeeping via internet time servers.
The G-SHOCK Everlast GBA800EL-4A will be available beginning in July for $160.