Timex's latest timepiece is a blast from the past that won't break the bank.
With a stylish red, blue and gold colorway reminiscent of the coveted Rolex 'Pepsi', the Q Timex is an affordable reissue of the budget diver that the American watchmaker originally launched in 1979.
The "Q" printed above the logo denotes the quartz-powered movement that replaced Timex's mechanical mechanisms 40 years ago.
A woven stainless steel bracelet inspires more '70s nostalgia, while the retro model's battery hatch, rotating top ring and luminescent hands serve as functional features. Everything is protected by a 38mm acrylic case.
To accompany the Q-Timex's release, the company dropped a James Bond-esque cartoon that definitely walks the line between cool and corny—decide which it is for yourself:
Priced at $179, the Q Timex goes on sale this month.
And for more watches that don't cost a fortune, check out this list of Timex models you can get for less than $200.