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![](https://www.maxim.com/wp-content/uploads/2024/06/Rolex-Oyster-Perpetual-Rolex-Deepsea-44-mm-yellow-gold-Promo.jpg?w=428&h=0&crop=1)
Your chances of actually owning a new Rolex just got a little more feasible.
![](https://www.maxim.com/wp-content/uploads/2024/05/Assouline-Rolex-Book-2024-Feature.jpg?w=428&h=0&crop=1)
"Rolex: The Impossible Collection," clocking in at $1,200, is a coffee table flex for watch aficionados.
![](https://www.maxim.com/wp-content/uploads/2024/04/Rolex-Perpetual-Deepsea.jpg?w=428&h=0&crop=1)
Including an 18-karat gold Deepsea.
![](https://www.maxim.com/wp-content/uploads/2024/03/Lenny-Kravitz-Ray-Ban-Promo-2.jpg?w=428&h=0&crop=1)
It's the latest luxury brand collab from Kravitz, who previously worked on launches from Rolex, Leica and Dom Pérignon.
![](https://www.maxim.com/wp-content/uploads/2024/03/Bobs-Watches-Spring-2024-Auction-Feature.jpg?w=428&h=0&crop=1)
Collectible pre-owned timepieces from the Bob's Watches "Family Jewels" collection.
![](https://www.maxim.com/wp-content/uploads/2024/02/2024-Watch-Trends-Feature.jpg?w=428&h=0&crop=1)
Dress watches and pops of color are on the rise, according to a top watch expert.
![](https://www.maxim.com/wp-content/uploads/2024/02/Elton-John-Bentley-Promo.jpg?w=428&h=0&crop=1)
The legendary singer's lavish cache of collectibles is truly a sight to behold.
![IMG_4520-Edit](https://www.maxim.com/wp-content/uploads/2021/10/img_4520-edit-scaled.jpg?w=428&h=0&crop=1)
The Rolex "Pepsi" GMT Master II is a perennial favorite of collectors.
![](https://www.maxim.com/wp-content/uploads/2023/12/Rolex-Submariner-Watch-Feature.jpg?w=428&h=0&crop=1)
Coming in hot with more than 8 million Google searches.
![](https://www.maxim.com/wp-content/uploads/2023/11/Bobs-Watches.jpg?w=428&h=0&crop=1)
Own an exceptional piece of horological history.