Snowboarder Shaun White Finishes Olympic Career Wearing Gold Omega Seamaster
The three-time Olympic gold medalist favors a gold Seamaster Planet Ocean chronograph.
A legendary career deserves a legendary supporting cast, especially when precision is of the utmost importance. Enter legendary watch brand OMEGA, the Official Timekeeper of the 2022 Winter Olympics and makers of the 45.5 mm Seamaster Planet Ocean, American snowboarder Shaun White’s timepiece of choice.
White competed one last time (in primetime, no less) at the Olympics Thursday night in the Men’s Halfpipe Final. He ends his career as the record-holder for most Olympic golds by a snowboarder with three (2006, 2010, 2018) and the most X Games gold medals.
Throughout the Games, the five-time Olympian has partnered with OMEGA (makers of iconic timepieces like the OMEGA Speedmaster) to sport the Seamaster Planet Ocean 600M Co-Axal Master Chronometer Chronograph, a stylish and visually striking watch well-attuned to high-pressure moments.
White (also a 2018 Winter Olympics OMEGA Ambassador) has repped the lauded watchmaker in 2022 Winter Olympics television spots. In the campaign, OMEGA fittingly notes that “we measure dreams in a fraction of a second.”
It’s all in the specs, of course: White’s illustrious, gold medal-winning career is a fitting pairing alongside the exceptional 18-karat Sedna™ gold case, outfitted with a crisp and rugged black ceramic dial.
The watch (retail value: $30,200) boasts a rubber-lined leather strap and an OMEGA Ceragold™ diving scale.
“OMEGA timekeeping is so important, because within sport and within life, timing is everything,” White said.
Rugged yet stylish watches with a sporting background are a match made in heaven, like Nixon’s customized chronograph — gifted to supporters of the brand at the 2022 Beijing Olympics.
And if ever there were a watch stylish enough for an Olympian on the slopes, let alone less athletically inclined watch enthusiasts (there’s only one Shaun White, after all), it’d be the Omega Seamaster Planet Ocean in Sedna™ gold.
“I really believe that timing and precision is everything. Not only when I leave the snow and I’m flying through the air, but also the timing within my career,” White said. “Where do I want to be? Is today the day I’m going to do this big trick? What do I want to achieve at this competition?”
White already has his sights set on his next move. Prior to the halfpipe final, the 35-year-old snowboarder announced his retirement last weekend at an emotional news conference.
White has indicated he’s interested in the sport outside of competition, but he’s left his mark in his final Olympic Games in the meantime.
And the watch on his wrist is as appropriate a timepiece as any on the market for a legend accustomed to getting the details right.