The Coolest New Watches From LVMH Watch Week

The luxury giant unveiled watches from Tag Heuer, Hublot, Zenith and more.

Hublot/Tag Heuer

Before the world can marvel at the glory of rare, limited-edition timepieces on display at Watches and Wonders Geneva, there’s another event that heralds the start of a new year in horology: LVMH Watch Week, which displays the latest and greatest from the stable of watchmakers owned by the luxury house.

From a sleek Tag Heuer smartwatch to colorful updates of classic Hublot silhouettes, LVMH Watch Week is but one sign of great things to come for watch enthusiasts, collectors and those who simply like to admire stellar designs from afar.

For our money’s worth, these are the coolest watches from LVMH Watch Week 2023–choose wisely.

Hublot Classic Fusion Original


A true 1980s original is updated here for today’s modern man, yet retains the soul and innovation that made it, well, an original: A gold case on a rubber strap defies convention. It’s now available in yellow gold, ceramic and titanium. Starting at $8,300

Zenith Defy Skyline Skeleton


The Zenith Defy line of watches is nothing if not intricate and boundary-pushing, and this watch is heralded as the centerpiece of Zenith’s releases for LVMH Watch Week. Of note, it boasts a new new El Primero 3620 SK movement for even greater accuracy than one expects from Zenith. $11,000

Tag Heuer Connected Calibre E4 42mm in Black Titanium

Tag Heuer

The world of smartwatches has morphed into yet another sphere for impressive, streamlined luxury design, and Tag Heuer seems to be pushing to the front of the queue, so to speak, in the category. The biggest change here is simple but effective: A slimming-down of the case diameter to 42mm from 45mm in other Connected Calibre editions. Look for it in mid-February. $2,350

Hublot Spirit of Big Bang Carbon Blue


Hublot keeps improving upon the much-loved Hublot Big Bang line with an entry that follows on the heels of previous Spirit of Big Bang releases. The eye-catching baby blue rubber strap and intricate white dial are the star of the show, as is the (as-yet-unconfirmed) price tag. About $100,000

Tag Heuer Aquaracer Professional 200 Solargraph

Tag Heuer

For those who favor the sophistication yet rugged appeal of a dive watch as opposed to one of Tag Heuer’s smartwatch releases, keep a close eye on the Aquaracer Solargraph. This watch builds off last year’s Aquaracer Solargraph announcement at Watches and Wonders, boasting a TH50-00 solar movement. $3,050