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![bg_5_XB.3703-UVS-2-1080px-[2020]](https://www.maxim.com/wp-content/uploads/2021/05/bg_5_xb.3703-uvs-2-1080px-2020.jpg?w=428&h=0&crop=1)
An eco-conscious timepiece that's built to survive the elements.
![diageo-johnnie-walker-paper-bottle](https://www.maxim.com/wp-content/uploads/2021/05/diageo-johnnie-walker-paper-bottle.png?w=428&h=0&crop=1)
"This bottle has the potential to be truly groundbreaking."
![selects-sneakers-promos](https://www.maxim.com/wp-content/uploads/2021/05/selects-sneakers-promos.png?w=428&h=0&crop=1)
Oliver Cabell is hoping to shake up the luxury sneaker game with their eco-friendly new kicks.