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![levi's hailey bieber secondhand](https://www.maxim.com/wp-content/uploads/2021/05/levis-hailey-bieber-secondhand.jpg?w=428&h=0&crop=1)
The denim giant is launching SecondHand, a sustainable brand that will pay for old jeans and re-sell them.
![Hailey Baldwin Promo](https://www.maxim.com/wp-content/uploads/2021/05/hailey-baldwin-promo-scaled.jpg?w=428&h=0&crop=1)
Democracy in action.
![Kendall Jenner Weed](https://www.maxim.com/wp-content/uploads/2021/05/kendall-jenner-weed.jpg?w=428&h=0&crop=1)
The supermodel opens up about her love of marijuana.
![Josephine Skriver Promo](https://www.maxim.com/wp-content/uploads/2021/05/josephine-skriver-promo.jpg?w=428&h=0&crop=1)
Congrats to the Danish supermodel and her scorching bikini pics.
![Kendall Jenner](https://www.maxim.com/wp-content/uploads/2021/05/kendall-jenner-1.jpg?w=428&h=0&crop=1)
"I really like a witty person. Someone who can make me laugh.”
![Olivia Culpo Promo 3](https://www.maxim.com/wp-content/uploads/2021/05/olivia-culpo-promo-3.jpg?w=428&h=0&crop=1)
Prepare for the absolute HOTTEST party of the year.
![ashley-graham-addition-elle-main](https://www.maxim.com/wp-content/uploads/2021/05/ashley-graham-addition-elle-main.jpg?w=428&h=0&crop=1)
"You're the sexy girl. You're the naked girl. Men are going to idolize your hourglass figure."
![olivia culpo hot 100 promo](https://www.maxim.com/wp-content/uploads/2021/05/olivia-culpo-hot-100-promo-scaled.jpg?w=428&h=0&crop=1)
The stunning supermodel, Instagram star and former Miss Universe shines in exclusive photos from Maxim's annual Hot 100 issue.