Macallan’s Monterey Car Week VIP Package Includes A Mysterious New Scotch Whisky

The $25,000 package includes Bentley test drives, sold-out car show access, a Michelin-starred dinner, and a Scotch whisky tasting.

(The Macallan)

Macallan wants you to ride along for Monterey Car Week, and their $25,000 package includes some incredible experiences.

By far the biggest gem on this bejeweled package is bragging rights to being the first to touch lips to the newest Macallan whisky. Macallan is releasing “Horizon”—a total mystery bottle that master whisky maker Kirsteen Campbell will lead you in a tasting of as your spirit guide, followed by a Michelin-starred five-course tasting menu. 

Horizon was announced last summer, but there’s very little information about it on the market. For now, tracking down price points, age statements or any production volumes is fruitless, so whoever ends up at this tasting will really get some insider peeks ahead of the world.

(The Macallan)

It’s tough to even pin down an estimate—car partnerships with scotch brands have exploded in recent years, with Bowmore and Astin Martin carpooling together and Jack Daniel’s riding shotgun with McLaren Racing. 

As for Monterey Car Week, Macallan’s package includes:

  • Sold-out car show access for events like The Quail and Concours d’Elegance
  • Bentley test drive access for models like Bentayga, Flying Spur, and Continental GT
  • Accommodations at La Playa Carmel Hotel
(The Macallan)

The only thing they’re not including is airfare, but with a $25,000 package price tag, we’re guessing most of the potential VIPs already have access to a jet, or at least a modest accumulation of airline or credit card points to brush off the business class fare.

The itinerary goes throughout Monterey Car Week in Pebble Beach, California from August 17 to August 21—visit to purchase your package.

(The Macallan)

As a reminder, the pairing of alcohol and automobiles is about aesthetics, craftsmanship and whatever lingo the marketing execs are using this week—not about overlapping activities. Mixing drinking and driving is bad, which is why a chauffeured Bentley ride home is probably the best way to travel without accidents or spilling priceless whisky. Flex responsibly.

Clay Whittaker is Maxim contributor covering lifestyle, whiskey, cannabis and travel. His work has also appeared in Men’s Journal, Cigar Aficionado, Playboy, Esquire, Forbes, and Town and Country. Check out his other work here, and follow him on Instagram for more whiskey lifestyle.