Watch the Lordstown Motors Electric Pickup Take on a Ford F-150 in Epic Tug of War
Take a wild guess which truck came out on top.
![Lordstown Endurance vs Ford F-150 Promo](https://www.maxim.com/wp-content/uploads/2021/05/lordstown-endurance-vs-ford-f-150-promo.jpg?w=788&h=444&crop=1)
Lordstown Motor’s Endurance electric pickup has consistently targeted the mid-trimmed Ford F-150 Lariat on paper, and now the EV upstart has unveiled a physical head-to-head test in the form of good old-fashioned tug of war. Given that this is Lordtown’s video, you can probably guess which truck ended up pulling which.
“With both trucks positioned in 4-wheel drive and traction control turned off, the match highlights the Endurance’s superior traction – a result of its revolutionary use of in-wheel hub motors – and proves it has the power and functionality to match the top trucks in its class, with improved performance, efficiency and safety,” the video’s description reads.
![Lordstown Endurance vs Ford F-150 Promo](https://www.maxim.com/wp-content/uploads/2021/05/lordstown-endurance-vs-ford-f-150-promo.jpg)
It’s really nothing more than a promotional stunt, and should be treated as such. Elektrek points out that the showcase is more of a a fun, unscientific display of traction on wet grass with unknown tire pressures and weight distributions than evidence the Endurance’s performance superiority. Plus, the video pitted a prototype Endurance against a stock 2019 Ford F-150 Lariat EcoBoost.
When the Endurance arrives, it’ll retail around $45,000 after a federal tax credit, which is nearly identical to the 2021 Ford F-150’s $44,695 price tag when specced with the 2.7-liter EcoBoost V6 producing 350-horsepower. By comparison, the Endurance’s unofficial output is 600 horsepower, but we’ll know more when it’s fully unveiled.