Timex Doubles Down On Retro Chic With M79 'Coke' Automatic Watch

Practicality and style in one affordable timepiece.
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Timex continues its streak of hitting that sweet spot between functionality and versatile EDC style with the new "Coke" colorway for its Q Timex-inspired M79 line of automatic watches.

When the venerable Waterbury, CT-based watchmaker first reissued its Q Timex a couple of years ago it had an unexpected runaway hit on its hands. The stainless-steel, quartz-powered watches sold like hotcakes.  

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Timex had hit a nerve and has wisely stuck with the reissues of slick 70s styles as well as Q Timex-inspired new watches ever since. 

And the M79 is new, even though its automatic movement was once considered a relic of a bygone age of watchmaking. (That was before watchmakers began fine-tuning automatic movements to the point where they keep time just as well as their quartz counterparts.) 

So while this stainless-steel, red and black watch is an unapologetic nod at how the Q reissues took off for Timex, there are other key differences in the M79 model line besides movement.

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The Q Timex's 38 mm case size was a nice clap-back against the age of the chunky watch, embodied in part by the runaway popularity of competitors like Casio's stout, multi-featured G-Shocks. With the M79s Timex boosted the size to 40 mm and reduced the number of colorways--M79s come in the red and black "Coke" featured above as well as solid black and a blue and black "Batman" style. A fourth M79 carries the Batman color scheme but adds a cheeky cartoon of the Peanuts cartoon beagle Snoopy dressed as his superhero character, the Masked Marvel.

In a nod to the aesthetic appeal of automatic movements, M79 case backs are clear, so you can see the gleaming 21-jewel mechanical movement at work. Other details shared with the Q lineup include:

  • Day and date complication
  • Acrylic crystal
  • An easily-adjustable stainless steel clasp and bracelet
  • Water-resistant to 50 meters

The "Coke" and other M79 colorways all retail for $279. Get yours here before they're gone: Timex.com