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![](https://www.maxim.com/wp-content/uploads/2024/05/Assouline-European-Watch-Company-Feature.jpg?w=428&h=0&crop=1)
A deep dive into some of the coolest watches on the planet.
![](https://www.maxim.com/wp-content/uploads/2024/05/Benetti-Yachts-Promo.jpg?w=428&h=0&crop=1)
From timeless "motopanfilo" superyachts to 350-foot "gigayachts," every Benetti is a certified dream boat.
![](https://www.maxim.com/wp-content/uploads/2024/05/Assouline-Rolex-Book-2024-Feature.jpg?w=428&h=0&crop=1)
"Rolex: The Impossible Collection," clocking in at $1,200, is a coffee table flex for watch aficionados.
![](https://www.maxim.com/wp-content/uploads/2022/03/James-Bond-Motorcycle.jpg?w=428&h=0&crop=1)
Sightsee like a superspy from Monaco to Morocco, traveling first class all the way.
![](https://www.maxim.com/wp-content/uploads/2024/03/The-Race-of-Gentlemen-Promo.jpg?w=428&h=0&crop=1)
Featuring vintage American rides racing across the Jersey Shore.
![](https://www.maxim.com/wp-content/uploads/2024/01/Benetti-Yacht-Feature-Image.jpg?w=428&h=0&crop=1)
A celebration of 150 years of the luxury boat brand.
![](https://www.maxim.com/wp-content/uploads/2024/01/Assouline-Saudi-Arabia-Feature.jpg?w=428&h=0&crop=1)
Capturing images of the Middle East's finest falcons, stallions and camels.
![](https://www.maxim.com/wp-content/uploads/2023/12/Plaza-Athenee-Paris-Feature.jpg?w=428&h=0&crop=1)
An ode to an iconic Parisian hotel.
![](https://www.maxim.com/wp-content/uploads/2023/11/1-Promo-2-GHVictoriaMenaggio-oct21-SPA-044.jpg?w=428&h=0&crop=1)
The palatial Grand Hotel Victoria in Menaggio recently reopened after a multimillion-dollar upgrade.