Actress Lily James, best known for playing Cinderella in the recent live-action adaptation, slips out of those pesky glass slippers for a provocative new fragrance campaign.

In these shots by famed photographer Mario Testinto, the English stunner goes gloriously au naturale, save for a splash of the advertised "My Burberry Black."

Burberry promises the new perfume to be "an intense and sensual interpretation of the iconic fragrance My Burberry," a selling point driven home by an accompanying short film, which features a black-lit trench-coat strip tease.

Fellow English roses Cara Delevingne and Emma Watson have both been featured in previous Burberry campaigns, but Lily gives us some of the British brand's most sensual images yet.