Produced by Karma International and co-sponsored by blu, the exclusive bash took place inside a sprawling 51,000-sq. ft. event complex in downtown Minneapolis and featured some unforgettable musical performances.
Post Malone lit up the crowd with his monster jams "White Iverson" and "Rockstar".
A special DJ set from EDM megastar Marshmello featured his massive collaborations with Jack Ü, Zedd, Selena Gomez and more.
There were also red carpet appearances from baller boxing legend Floyd Mayweather; football stars Odell Beckham, Randy Moss, Ray Lewis, Todd Gurley, Travis Kelce, Cameron Jordan and Josh Norman; actress Ashley Greene; TV personality Olivia Caridi; celebrity chef Guy Fieri; and "Vape God" Austin Lawrence, among other attendees. Check out the slideshow here:
Musician and Instagram model Niykee Heaton hung out in the blu Tasting Room and sampled specialty cocktails inspired by the "my blu" e-cig flavor lineup.
Captain Morgan donated $100 to the Cowboy Jacks Foundation every time a guest enjoyed Captain Morgan LocoNut out of branded shotskis. Attendees collectively raised $10,000 for the nonprofit organization by the end of the night.
Guests were treated to a flowing open bar of beverages by Bud Light, Belaire and a host of Diageo brands including Captain Morgan rum.
Powered by E11EVEN MIAMI, the world-class ultraclub, the 2018 Maxim Party boasted multiple interactive areas, live artistic vignettes and production elements to include theatrical lighting, concert level sound, and several unique activations.
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