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Referencing the two-tone Seiko 5 sport watch and the famed Rolex Pepsi, the collection debuts Sept. 5.
The ultra-rare "off-catalog" model is only available to top-echelon celebs and VIPs.
The most desirable Rolex models and rare-dial watches have exploded in value recently.
A minimalist masterpiece of a watch collab.
“There will likely be several interested bidders for the historic Rainbow Daytona prototype, including Rolex itself as they often acquire…
The ultra-rare Rolex, one of the priciest watches in the world, was originally made for the Sultan of Oman in…
One high-profile Patek recently sold for $5 million against the watchmaker's wishes, while another is the subject of a $40…