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A one-of-a-kind, gem-studded collector's piece built on a white gold Rolex Daytona foundation.
The ultra-rare "off-catalog" model is only available to top-echelon celebs and VIPs.
The most desirable Rolex models and rare-dial watches have exploded in value recently.
The famed actor, philanthropist and activist is the latest "Testimonee" for the iconic watch brand.
Prices of new Rollies are ticking up for 2025.
The Rolex "Root Beer," "Pepsi" and "Polar" models all made waves in 2024, according to a leading luxury watch expert.
“There will likely be several interested bidders for the historic Rainbow Daytona prototype, including Rolex itself as they often acquire…
The ultra-rare Rolex, one of the priciest watches in the world, was originally made for the Sultan of Oman in…
One high-profile Patek recently sold for $5 million against the watchmaker's wishes, while another is the subject of a $40…
Coming in hot with more than 8 million Google searches.