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![Sourmatt Promo 1](https://www.maxim.com/wp-content/uploads/2021/05/sourmatt-promo-1.jpg?w=428&h=0&crop=1)
Sourmatt, seen here with rapper Soulja Boy, is elevating the hip-hop marketing game.
Keep your eyes open and your ears closed for this one.
Mike, please step away from the mic.
![Chris Brown and Mike Tyson](https://www.maxim.com/wp-content/uploads/2021/05/chris-brown-mike-tyson.jpg?w=428&h=0&crop=1)
This would be a match made in Hell.
We're definitely in Floyd's corner for this fight.