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Venice Beach surfers, gangsters, and Hollywood celebs all vied for control of the infamous brand — pushing it from obscurity…
![Screen Shot 2021-01-03 at 11.54.50 AM](https://www.maxim.com/wp-content/uploads/2021/05/screen-shot-2021-01-03-at-11.54.50-am.png?w=428&h=0&crop=1)
"I’ve never come first at anything … it’s very nice."
![hot-100-history-promo](https://www.maxim.com/wp-content/uploads/2021/05/hot-100-history-promo.jpg?w=428&h=0&crop=1)
Who was your favorite?
![lindsay-lohan-mtv-beach-club](https://www.maxim.com/wp-content/uploads/2021/05/lindsay-lohan-mtv-beach-club.jpg?w=428&h=0&crop=1)
"Pack your bags, MTV. We’re going to Mykonos!"
![Lindsay Lohan; Alicia Silverstone as Batgirl](https://www.maxim.com/wp-content/uploads/2021/05/lindsay-lohan-alicia-silverstone2.jpg?w=428&h=0&crop=1)
Crazy, but it could happen.
This might be match made in heaven.
![facebook-Linked_Image___tdk](https://www.maxim.com/wp-content/uploads/2021/05/facebook-linked_image___tdk.jpg?w=428&h=0&crop=1)
The very best of the decade that just was.