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"Time Machines - How Watches Shaped the Modern World" celebrates wrist candy from the Rolex Submariner to elegant Audemars Piguet…

Assouline's lavish coffee table tome honors 40 years of Jordan Brand with 438 images across 360 pages.

"The Watch Book Rolex--The Next Generation" follows up "The Watch Book Rolex" from luxury publisher teNeues.

Another historic volume from the luxury watchmaker, this time in partnership with Wallpaper magazine.

"The America's Cup. Limited Edition" features a cover fashioned from authentic sail fabric and secured with a custom Louis Vuitton…

The luxury watchmaker counts Jay-Z, Drake, Rafael Nadal, Ed Sheeran and Sly Stallone as fans of its timepieces.